Under the opportunity of the new era, it has become the consensus of the majority of enterprises to enhance the added value of products through brand construction. On August 28, by the China federation of industrial economy, the communist party of China (shenzhen municipal party committee propaganda department, and other government support, shenzhen, shenzhen industrial association joint area (area) government (ac) hosted the fourth week of "shenzhen international brand" assembly and opening "the 10th international high-end brand construction BBS" two big home activities keep in shenzhen radio, film and television group in1999.

The year 2020 marks the 40th anniversary of the establishment of the Shenzhen Special Economic Zone. It is also a crucial year for the construction of the Pilot Demonstration Zone in Shenzhen and the comprehensive and in-depth development of the Guangdong-Hong Kong-Macao Great Bay. The "shenzhen international brand week" to "enhance brand strength Compose the double area (ancient "as the theme, on August 28 - on September 3, the two big home, ten area characteristic theme activities, brand building big stage for shenzhen, help enterprise to the country and around the world show brand construction achievements, for after the outbreak of the era of brand construction offer wisdom and strength, Explore the road of brand economic development in the new era.
As one of the important activities of shenzhen international brand week, "shenzhen famous brand" cultivation and evaluation activity is organized and carried out by shenzhen municipal government in April 2003 to promote enterprises to build brands and create famous brands. Up to now, it has been carried out for 17 sessions. At present, there are nearly 15,000 state-level high-tech enterprises in Shenzhen, and the number of "Shenzhen Famous Brands" produced by the seventeen consecutive sessions of Shenzhen Famous Brands is less than 1,000. According to statistical data, these enterprises only account for 0.4‰ of the total number of enterprises in the city, and their sales volume accounts for 45.91% of the city's total sales volume, the tax amount accounts for 39.23%, and the export volume accounts for 33.73%.
After our company was granted the "Shenzhen Well-known Brand" for the first time in 2014, our company's "Meixin" and 240 other brands like Huawei passed the reexamination this year smoothly and obtained the authorization of "Shenzhen Well-known Brand" again. On the opening meeting of shenzhen international brand week on August 28th, the leaders of the municipal government awarded the "shenzhen well-known brand" plaque, certificate of honor and certificate of authorization to the company, which indicated that "meixin", as a well-known brand enterprise in shenzhen, has a leading position in domestic and even global market segments. It has made outstanding contributions to the high-quality development and brand building of Shenzhen and has been recognized by the Shenzhen Municipal Government.